Latest articles

Apr 6, 2023 3:06:30 PM

The Importance of Fit over Sizing and the Role of Personal Preferences

The retail industry has faced a growing problem of returns due to incorrect sizing....

Feb 24, 2023 10:36:04 AM

Cutting the Gordian Knot of online returns – Making the clothes fit the customer, not the other way around

Return rates in apparel are higher than in any other industry. Out of those, 72% are due...

Nov 17, 2022 2:00:22 PM

«How tall are you, what do you weigh and what kind of booty do you have?”

As the internet is swirling with online stores and endless possibilities, and consumer...