New store: Tufte Wear!

The Zizr universe keeps growing and this week we welcome our newest partner - TUFTE WEAR! 

Tufte Wear was founded in 2012 by Olaf Tufte. A really nice guy, farmer and Olympic champion from Vestfold in Norway. With the mantra "It's always possible to get better", Olaf started making super soft boxers for the hard-working man. The brand has come a long way since then, but the mantra still stands. It is the basis for everything they do, and drives them towards new goals.

Today, Tufte supplies clothes for women, men and children, and is perfect for those with an active lifestyle. With a strong focus on sustainability and the environment, Tufte Wear has chosen to use environmentally friendly textiles and reduce use of plastic fibers in the clothes. They also have 100% recyclable packaging to reduce the amount of waste and eliminate the use of plastic.

We are very proud to have a partner who puts sustainability at its heart, and we look forward to assisting in making it even easier to shop environmentally friendly online.



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