Imagine stepping into a classic brick-and-mortar clothing store, where the clothes hang freely, inviting you to browse. You're off to a party and, technically, you don't *need* a new dress, but you know how it goes. 😊
After some searching, you find the perfect dress. It looks just right, but does it fit? Does it sit the way you like? Excited, you carry it around looking for a fitting room. But after searching the entire store, you can't find any. Puzzled, you ask a store employee where the fitting rooms are hidden.
"No, we don't do that. They aren't needed," she says, looking at you as if you've asked something very strange. "Not needed?" you repeat, uncertain. Because, of course, they are needed—everyone knows that. "How am I supposed to know if it fits if I can't try it on?"
"Ah, you haven't heard?" the employee replies. "Heard what?" You're utterly confused. "Fitting Room 2.0 is what we do now," she explains.
"Okay, what's that?"
"Well, you try it on at home. If it doesn't fit, you just bring it back. But I recommend taking a few different sizes, just like you would with Fitting Room 1.0."
This scenario sounds absurd, right? Yet, this is exactly what many online retailers expect their customers to do. The traditional fitting room has been replaced by your home, and the return process has become an integrated part of the shopping experience.
Why and how Zizr Does It Differently
At Zizr, we see this as an outdated approach dressed up in new technology. We believe a good customer journey starts long before the purchase and continues well after the product is delivered. Our approach is simple yet powerful: matching customers with products based on what others with similar preferences have chosen.
By analyzing previous purchases and fit preferences, we identify patterns and recommend sizes that have worked for others with similar tastes and sizing preferences. This reduces uncertainty and the need for ordering multiple sizes just to "try on."
Improving the user experience from the ground up, Zizr challenges the outdated practice of sending too many items back and forth. Shopping with Zizr becomes simpler, smarter, and more satisfying. Returns aren't the problem—they are a symptom of a poorly designed customer journey. A journey that we at Zizr have reimagined to meet the needs of the modern consumer.
